About Us

Established in 1997, Crossell provides a solution-based service to increase your brand visibility. Crossell are a data-driven, people business operating across the island of Ireland. We offer dedicated account and sales management functions. Our services include;

  • field sales and merchandising teams
  • in-store promotional activations
  • tactical merchandising
  • blitz teams
  • retail audits, research, and mystery shopping
  • brand insights.

We are also a licensed recruitment agency, providing high-calibre candidates to a wide range of businesses. At Crossell we work with some of Ireland’s biggest FMCG, grocery, hardware, pharmaceutical, and technology brands.

50+years experience

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With a combined experience of over 50 years, the team at Crossell provide some of the best brands in Ireland with industry-leading sales, merchandising, and data analytics services. Our senior management team is comprised of some of the most experienced professionals in the field. We use this experience to deliver the best results for our clients on a daily basis.

Our Mission

Our purpose, every day, is to represent your brands in the best way possible; to care the same way you do.

Crossell's core values are integrity, openness, accountability, fun, reliability and respect. These core values guide us on a daily basis, helping us deliver excellence for our customers.

"Your Brand is our Business"

Central Location

Ideally located in Centrepoint Business Park, Oak Road, Dublin 12, just off the M50, in Dublin, our head office at Crossell is easily accessible.

At Crossell Sales & Merchandising, our greatest asset is our people. We take pride in our diverse, inclusive, engaged and dedicated teams, that foster an inclusive and positive work environment.

We equip our teams with extensive training, nurture a strong engagement culture, drive passion and foster unwavering commitment to ensuring the success of your brand. 

Whether through our sales/merchandising or account management functions, our team is here to deliver excellence. Partner with Crossell, a company you can rely on and trust to not only get the job done but to excel at it.

Crossell people deliver.