Your Brand,
Our Business

Discover the power of partnering with Crossell, your trusted Irish ally in field Sales and Merchandising. Established in 1997, we've grown into a leading force with nearly 30 years of experience, boasting a dedicated team of 170+ professionals nationwide. Our tailored approach has consistently empowered brands in FMCG grocery, hardware, pharmaceutical, and technology sectors to boost market share and achieve incremental sales.

At Crossell, we take pride in our can-do attitude, delivering unparalleled service through our award-winning sales and merchandising teams. We specialize in crafting compelling campaigns that showcase your brand in-store, putting your product in the spotlight it deserves. Our track record speaks for itself - we deliver results on time, every time.

Your brand success is our top priority. Learn more about how Crossell can elevate your brand visibility, increase revenue, and provide valuable insights through our sales and merchandising expertise. Explore our services page for a comprehensive overview of what we can offer to drive your brand to new heights.

After all, ‘Your brand is our business!’


Sales calls per annum


Cases merchandised per annum


Pieces of Point of Sale placed


Tailored solutions.
Dedicated sales teams on full time or fixed period contracts.
Managed to agreed KPIs.


Merchandise Icon Orange
Dedicated merchandising teams.
Project or tactical merchandising.
Blitz campaigns.
Merchandising for NPD, seasonal and strategic projects.


Secure and fully interactive client portal delivering real time data and insights

Additional Services

POS warehousing and logistics
Licensed recruitment agency


Our purpose, every day, is to represent your brands in the best way possible; to care the same way you do. At Crossell our core values are integrity, openness, accountability, fun, reliability and respect. These core values guide us on a daily basis, helping us deliver excellence for our customers.

Meet the team

Brands we work with

At Crossell Sales & Merchandising, our greatest asset is our people. We take pride in our diverse, inclusive, engaged and dedicated teams, that foster an inclusive and positive work environment.

We equip our teams with extensive training, nurture a strong engagement culture, drive passion and foster unwavering commitment to ensuring the success of your brand. 

Whether through our sales/merchandising or account management functions, our team is here to deliver excellence. Partner with Crossell, a company you can rely on and trust to not only get the job done but to excel at it.

Crossell people deliver.