Your Brand,
Our Business

Our business is to amplify your brand visibility in store. We are Crossell, the trusted partner in field sales and merchandising. Established in 1997, our team of more than 170 staff members supports brands nationwide. Through our tailored approach, Crossell has been helping clients to increase market share and deliver incremental sales for over 20 years.

We deliver a personal best-in-class service through our award-winning teams. We pride ourselves on our can-do attitude. We have a solid base of loyal customers in the FMCG grocery, hardware, pharmaceutical, and technology sectors in Ireland. Brands want to see their product in the spotlight, in powerful, engaging campaigns that delight and excite. We deliver these results on time, every time. After all, your brand is our business.

Find out more about how Crossell can work with your brand to increase revenue through sales, merchandising and insights on our services page.


Sales calls per annum


Cases merchandised per annum


Pieces of Point of Sale placed
Tailored solutions.
Dedicated sales teams on full time or fixed period contracts.
Managed to agreed KPIs.
Merchandise Icon Orange
Dedicated merchandising teams.
Project or tactical merchandising.
Blitz campaigns.
Merchandising for NPD, seasonal and strategic projects.
Secure and fully interactive client portal delivering real time data and insights
Additional Services
POS warehousing and logistics
Licensed recruitment agency


Our purpose, every day, is to represent your brands in the best way possible; to care the same way you do. At Crossell our core values are integrity, openness, accountability, fun, reliability and respect. These core values guide us on a daily basis, helping us deliver excellence for our customers.

Meet the team

Brands we work with

Crossell people deliver. We use our expertise to bring brands to life, ensuring that each interaction we have is of the highest standard. We know you want to work with a company that you can rely on and trust to get the job done, and done well. Crossell are the company to partner with.

With many years’ experience, you can rest assured that Crossell have our client’s best interests at heart. Our team of merchandisers work hard to increase visibility of your brand.