Crossell Takes a Bold Leap in Sustainability with Green Vehicles

Melody Chinamasa
May 20, 2024
Crossell Takes a Bold Leap in Sustainability with Green Vehicles
Crossell Takes a Bold Leap in Sustainability with Green Vehicles

In a bold move, Crossell has partnered with Bright Motor Group, taking a significant step towards a greener future. It is a collaboration that introduces environmentally friendly vehicles into Crossell's operations, marking a major milestone in corporate social responsibility and starting a new phase to the company.

George Leahy, MD of Crossell, expressed huge enthusiasm about the initiative, stating, “By integrating green vehicles into our fleet, we are not only advancing our sustainability goals but also setting a new standard for environmental stewardship in the industry. This change reflects our commitment to the planet, to the environment and to the people in our community.”

George Leahy, MD of Crossell

The transition to low-emission vehicles, specifically Hydro-treated Vegetable Oil (HVO) vans, is expected to reduce carbon emissions by up to 90%. Such a reduction is a testament to Crossell's dedication to making a positive impact on the environment and to leave a statement that they are.

This initiative is not just about environmental benefits; it also highlights the potential for significant operational efficiencies and cost savings. “Adopting green vehicles reduces our fuel costs and lowers maintenance expenses due to the cleaner technology. It is a win to the company and a win to the planet,” explains Pearse Joyce, accountant of Crossell.

As Crossell aims to expand their business, they will expand its fleet of green vehicles as well, paving the way for a more sustainable future, proving that good business practices can indeed go hand in hand with environmental conservation. With this initiative, Crossell looks not only to contribute to a healthier planet but also strengthens its bond with the community and to send a message that we can all do our part to drive towards a better and greener future.

As Crossell looks forward, our commitment to sustainability remains steadfast. By 2025, we aim to have 30% of our fleet powered by electric or sustainable fuels, highlighting our dedication to environmental responsibility. This strategic move aligns with our vision for a greener future in our industry. Through innovation and adaptation, we strive to minimize our environmental footprint while maximizing positive community impact.